DAYO23 Jordan

Project Duration:

2026


Creative Agency:
Balay Kobo, Aya Cabauatan


Role:
Out of Home Design, Local Implementation, Asset Grid Layout

Project Duration:

2026


Creative Agency:
Balay Kobo, Aya Cabauatan


Role:
Out of Home Design,
Local Implementation, Asset Grid Layout

In the Filipino basketball community, the word Dayo refers to the highest level of pickup games. Now on its 3rd year, Nike Jordan DAYO23 tournament celebrates the Philippines’ passion for street basketball and their devotion to playing the game anywhere they can—in crowded parking lots and even makeshift courts sketched with chalk in the middle of the road. For Filipinos that truly love the game, every court is a home court.

DAYO23 Out of Home Northbound & Southbound Skyway Design

I was tapped by Balay Kobo to design layouts for the 2026 tournament’s campaign rollout and out-of-home advertising billboards. Using images from the campaign shoot and branding assets from the Nike Jordan toolkit, I designed more than fifty graphic assets that were published on Nike’s website, app, and social media channels.

I was tapped by Balay Kobo to design layouts for the 2026 tournament’s campaign rollout and out-of-home advertising billboards. Using images from the campaign shoot and branding assets from the Nike Jordan toolkit, I designed more than fifty graphic assets that were published on Nike’s website, app, and social media channels.

Photo by @chriscollint

Photo by @jaya_ricah

I designed the OOH marketing materials for the Manila Skyway billboard and the Tri-Panel digital screens. For these graphics with larger dimensions, I took careful consideration of the partitions and positioning of each panel when I was arranging the key visuals and color blocking of the compositions. The resulting design features striking imagery and bold typography that grabs attention in the sunshine and glows defiantly under bright lights in the evening sky.

I designed the OOH marketing materials for the Manila Skyway billboard and the Tri-Panel digital screens. For these graphics with larger dimensions, I took careful consideration of the partitions and positioning of each panel when I was arranging the key visuals and color blocking of the compositions. The resulting design features striking imagery and bold typography that grabs attention in the sunshine and glows defiantly under bright lights in the evening sky.

Evening beauty.

DAYO23 Brand Identity: Chad Mann Projects | JORDAN APLA Kyle Forsdick, Cheryl Wu, Caseem Desphy | JORDAN SEAI Zac Van der Ven, Sudhir Nadig | JORDAN MNL Jino Ferrer, Cha Buenconsejo, Mariana Lopa | BALAY KOBO AGENCY Executive Producer: Aya Cabauatan • Creative Producer: Cyril Sindac / CAMPAIGN / Photo: Aya Cabauatan • Light Tech: Joey Alvero • Grip: Jhay R Baylon, Adonis Dela Pena, Gilbert • Copywriter: Toby Amigo • Out of Home & Asset Grid Layout Design: Selina Woo Bhang / TOURNAMENT / Photo: Jilson Tiu, Rome Agustin, Aya Cabauatan • Video Lead: Toby Amigo • Camera Operators: Miko Reyes, Marceu Lopez, Gelo Aldana • Editor: Miko Reyes • Digitech: Trina Camacho | woobhang Project Manager: Justine Choy

Back to Design

NOW

(@woobhang) is designing for a global sports brand, making time for her art practice and addicted to her bi-weekly sauna

LOCATION

Luyos, Nueva Ecija <> Maynila

LAST UPDATED

24 June 2026

WEBSITE

Bianca Aguilar (design + dev) and Justine Choy (archive collector)

NOW

(@woobhang) is designing for a global athletic brand, making time for her art practice and addicted to

her bi-weekly sauna

LOCATION

Luyos, Nueva Ecija <> Maynila

LAST UPDATED

24 June 2026

WEBSITE

Bianca Aguilar (design + dev)
and Justine Choy (archive collector)