DAYO23 Jordan
Project Duration:
2026
Creative Agency:
Balay Kobo, Aya Cabauatan
Role:
Out of Home Design, Local Implementation, Asset Grid Layout
Project Duration:
2026
Creative Agency:
Balay Kobo, Aya Cabauatan
Role:
Out of Home Design,
Local Implementation, Asset Grid Layout
In the Filipino basketball community, the word Dayo refers to the highest level of pickup games. Now on its 3rd year, Nike Jordan DAYO23 tournament celebrates the Philippines’ passion for street basketball and their devotion to playing the game anywhere they can—in crowded parking lots and even makeshift courts sketched with chalk in the middle of the road. For Filipinos that truly love the game, every court is a home court.
DAYO23 Out of Home Northbound & Southbound Skyway Design
I was tapped by Balay Kobo to design layouts for the 2026 tournament’s campaign rollout and out-of-home advertising billboards. Using images from the campaign shoot and branding assets from the Nike Jordan toolkit, I designed more than fifty graphic assets that were published on Nike’s website, app, and social media channels.
I was tapped by Balay Kobo to design layouts for the 2026 tournament’s campaign rollout and out-of-home advertising billboards. Using images from the campaign shoot and branding assets from the Nike Jordan toolkit, I designed more than fifty graphic assets that were published on Nike’s website, app, and social media channels.
Photo by @chriscollint
Photo by @jaya_ricah
I worked on the OOH marketing materials for the Manila Skyway billboard and the Tri-Panel digital screens. For these graphics with larger dimensions, I took careful consideration of the partitions and positioning of each panel when I was arranging the key visuals and color blocking of the compositions. The resulting design features striking imagery and bold typography that grabs attention in the sunshine and glows defiantly under bright lights in the evening sky.
I worked on the OOH marketing materials for the Manila Skyway billboard and the Tri-Panel digital screens. For these graphics with larger dimensions, I took careful consideration of the partitions and positioning of each panel when I was arranging the key visuals and color blocking of the compositions. The resulting design features striking imagery and bold typography that grabs attention in the sunshine and glows defiantly under bright lights in the evening sky.
Evening beauty.
DAYO23 Brand Identity: Chad Mann Projects | JORDAN APLA Kyle Forsdick, Cheryl Wu, Caseem Desphy | JORDAN SEA&I Zac Van der Ven, Sudhir Nadig | JORDAN MNL Jino Ferrer, Cha Buenconsejo, Mariana Lopa | BALAY KOBO AGENCY Executive Producer: Aya Cabauatan • Creative Producer: Cyril Sindac / CAMPAIGN / Photo: Aya Cabauatan • Light Tech: Joey Alvero • Grip: Jhay R Baylon, Adonis Dela Pena, Gilbert • Copywriter: Toby Amigo • OOH & Asset Grid Layout Design: Selina Woo Bhang / TOURNAMENT / Photo: Jilson Tiu, Rome Agustin, Aya Cabauatan • Video Lead: Toby Amigo • Camera Operators: Miko Reyes, Marceu Lopez, Gelo Aldana • Editor: Miko Reyes • Digitech: Trina Camacho | woobhang Project Manager: Justine Choy
DAYO23 Brand Identity: Chad Mann Projects
JORDAN APLA Kyle Forsdick, Cheryl Wu, Caseem Desphy | JORDAN SEA&I Zac Van der Ven, Sudhir Nadig | JORDAN MNL Jino Ferrer, Cha Buenconsejo, Mariana Lopa
BALAY KOBO AGENCY Executive Producer:
Aya Cabauatan • Creative Producer: Cyril Sindac / CAMPAIGN / Photo: Aya Cabauatan • Light Tech: Joey Alvero • Grip: Jhay R Baylon, Adonis Dela Pena, Gilbert • Copywriter: Toby Amigo • OOH & Asset Grid Layout Design: Selina Woo Bhang / TOURNAMENT / Photo: Jilson Tiu, Rome Agustin, Aya Cabauatan • Video Lead: Toby Amigo • Camera Operators: Miko Reyes, Marceu Lopez, Gelo Aldana • Editor: Miko Reyes • Digitech: Trina Camacho |
woobhang Project Manager: Justine Choy
NOW
(@woobhang) is planning a month-long trip to Japan in November, making time for her art practice and getting back to football
LOCATION
Luyos, Nueva Ecija <> Maynila
LAST UPDATED
23 August 2026
WEBSITE
Bianca Aguilar (design + dev) and Justine Choy (archive collector)
NOW
(@woobhang) is planning a month-long trip to Japan in November, making time for her art practice and getting back to football
LOCATION
Luyos, Nueva Ecija <> Maynila
LAST UPDATED
23 August 2026
WEBSITE
Bianca Aguilar (design + dev)
and Justine Choy (archive collector)
